"The nicest people we know trust us with their holiday"

Lindis Pass, South Island, New Zealand

"The nicest people we know trust us with their holiday"

Our Way.

Throughout New Zealand we foster connections with people we love, in the places we love, doing what we love, for our guests’ joy and fulfilment.

In the Maori language, it’s called ‘Manaakitanga’, the expression of aroha (love), hospitality, generosity and mutual respect. We don’t know a single better word for what we do & how we do it, and we want to share it with you.

Our Mission.

Our mission is to make your visit to New Zealand unforgettable, and most of all fun!

With short tours and multi-day luxury journeys, we offer exceptional one-of-a-kind encounters that are everyday friendly, comfortable, casual yet elegant.

Our Vision.

To be New Zealand’s leading private tour company through superior service and by encouraging our travel community to work together healthily, where people know, like and trust each other for the delivery of more meaningful travel for our guests.

We’re working practically on a future where travel is not only sustainable but regenerative for people and the environment. 

BILL HIRD

Landmarks Founder & Principal Guide

Kia ora, welcome! I’m a 5th generation kiwi, a New Zealand wine judge and foodie who wants to share my passion for New Zealand; its sights, culture, history and lifestyle.

“We all have that one friend who’s either on a road-trip or planning a road-trip or thinking about a road-trip or talking to people who are on a road-trip or posting quotes about a road-trip” (Crestless Wave)

That’s me! And no doubt why I do what I do. Although I never planned to start a travel company. As a computer engineer turned marketer and web developer and amateur historian, who has travelled just about every road, and visited almost every town and village in New Zealand, the opportunity five years ago to create a New Zealand tour business was a dream come true.

My journey started with personal requests for private wine experiences which lead to the formation of Land of Wine New Zealand and then also to Seen Auckland for the delights of my home town Auckland, New Zealand’s largest city. Fun times. Enter Covid-19. Two years of travel isolation has allowed the opportunity for the full realisation of the dream with the formation of Landmarks New Zealand. The combination and enhancement of the best of Land of Wine and Seen Auckland to create a special travel company to explore the unique ‘landmarks’ of New Zealand, whether that be landscapes, architecture, food, wine, history and culture.

No matter what your length of time in New Zealand, the aim of everything we do is for you to have the most unforgettable and incredible experiences possible that encapsulate the best of this wonderful land.

So here’s to one of life’s greatest, yet simplest pleasures – travel.

Nga mihi mahana, warm regards,

Poroa Bay, Bay of Islands, New Zealand

Let the adventure begin